5 Ways to Engage your Facebook Page Fans
We've all heard that if you are in business, you must have a Facebook business page or a fan page.
Now that you've gone ahead and built your Facebook fan page, which is the next step?
If you build it, they will come, or will they?
If you do nothing with your Facebook page, it will do nothing for you. Congratulations, you have a cyber-slug!
If you do not have the time to spend keeping your page updated, or you do not have the money in your business to pay someone else to keep your page updated, you are wasting time . It's that simple.
Were a fickle crowd. If you do not keep your current page and populated with new and interesting pieces to read, you will not be face to those who have liked your page.
Without posting it on your wall, your fans do not see your page in their newsfeed. Your fans will not forget to find and revisit your page. They used.
When was the last time you actively visited a page on Facebook simply because you thought?
Or did you see a post or comment in your newsfeed from a friend who has caught your eye and you clicked through to learn more.
My feeling is that Option 2 Most of us work that way. We see what others are doing or talking about it and then go for a walk to see.
With that in mind, how can you apply the browsing habits of most users online at your Facebook page strategy to ensure that people continue to visit your page?
(1)
Add 2 to 3 times per week
Yes, a week. Be on your wall posting articles, comments, questions, videos, photos, etc at least 2-3 times a week to keep your fans engaged page.
If you do not talk to your page visitors, someone else will.
(2)
Post at different times of day / different days of the week
Unless you know exactly when your page fans are online, make an effort to post at different times of the day and also after different days of the week.
By posting at different times of the day, you can make sure you show up in the events of your fans sometimes different thread. People are online at different times of the day. Some, such as early morning browsing. Some jump online after lunch. Others do a quick capture of what happens to dinner time or when they've finally put the kids to bed and have some time to themselves.
Similarly, some people are more active during the week. Other surf the weekend when things slowed work.
Knowing when your target market is online and post specifically to tap into their peak browsing.
(3)
Repost your content
Its quite correct to write one article and post the same article to your wall 2 or 3 times. Make sure to spread out the time between the announcement.
For example, you can post an article earlier this month and rebroadcast at the end of the month. Why? No one can be on Facebook 24 hours a day. There will be fans who love to read your content but were not online when first informed it.
Reposting gives people the chance to catch up on the second time.
(4)
Post content from other sources
Be considered as the information provider. As well as sharing your own information, the source that you know will appeal to your target market.
If you read an article that has been helpful in the business, chances are, it will also benefit others. Then share it.
Your Facebook page visitors will appreciate the gesture and perhaps even in action, citing you as a reference point where they found it.
This is where the ability to score in Facebook can be really helpful. An article that you have found and posted can easily be shared as a link by someone else, with a tag to your page as a thank you for sharing. Win-win!
(5)
respond to comments or questions
If someone posts a question or a comment on your page, reply. Sounds simple, but I'm amazed how many people do not even bother to visit their own page to see what is going on the wall.
Engage with your visitors is a great way to build rapport and build a following of loyal fans who love to hear from you.
If you do that, chances are the next time they have a question in your area of expertise, they will ask you. Their friends that they've also displayed on your business page wall and some Facebook click on the link to see why.
Why did you build a professional Facebook?
Your goal when creating a Facebook business page should be to drive traffic to your page as a source of potential prospects, customers and clients.
Your challenge is to keep them interested when they get there. Keep them engaged. Them back.
This way they will see you as the expert and ask your advice and opinion when they have a problem or a question.
Unless you know exactly when your page fans are online, make an effort to post at different times of the day and also after different days of the week.
By posting at different times of the day, you can make sure you show up in the events of your fans sometimes different thread. People are online at different times of the day. Some, such as early morning browsing. Some jump online after lunch. Others do a quick capture of what happens to dinner time or when they've finally put the kids to bed and have some time to themselves.
Similarly, some people are more active during the week. Other surf the weekend when things slowed work.
Knowing when your target market is online and post specifically to tap into their peak browsing.
(3)
Repost your content
Its quite correct to write one article and post the same article to your wall 2 or 3 times. Make sure to spread out the time between the announcement.
For example, you can post an article earlier this month and rebroadcast at the end of the month. Why? No one can be on Facebook 24 hours a day. There will be fans who love to read your content but were not online when first informed it.
Reposting gives people the chance to catch up on the second time.
(4)
Post content from other sources
Be considered as the information provider. As well as sharing your own information, the source that you know will appeal to your target market.
If you read an article that has been helpful in the business, chances are, it will also benefit others. Then share it.
Your Facebook page visitors will appreciate the gesture and perhaps even in action, citing you as a reference point where they found it.
This is where the ability to score in Facebook can be really helpful. An article that you have found and posted can easily be shared as a link by someone else, with a tag to your page as a thank you for sharing. Win-win!
(5)
respond to comments or questions
If someone posts a question or a comment on your page, reply. Sounds simple, but I'm amazed how many people do not even bother to visit their own page to see what is going on the wall.
Engage with your visitors is a great way to build rapport and build a following of loyal fans who love to hear from you.
If you do that, chances are the next time they have a question in your area of expertise, they will ask you. Their friends that they've also displayed on your business page wall and some Facebook click on the link to see why.
Why did you build a professional Facebook?
Your goal when creating a Facebook business page should be to drive traffic to your page as a source of potential prospects, customers and clients.
Your challenge is to keep them interested when they get there. Keep them engaged. Them back.
This way they will see you as the expert and ask your advice and opinion when they have a problem or a question.
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